Virtue Full Shampoo toning while nourishing ingredients like shea

while nourishing ingredients like shea butter

tackling frizz at the source for haircare goes light years beyond basic cleansing

Hydrolyzed Vegetable Protein

Spritz during blow-drying to capture tousled movement

Remove moisture from hair strands

Virtue Full Shampoo toning while nourishing ingredients like sheaFull Shampoo Virtue Labs Full Shampoo adds volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long lasting body. Infused with our first of its kind Alpha Keratin 60ku protein, Full Shampoo is specifically developed to add volume and density to fine, limp hair strands. This extraordinarily lightweight formula helps build volume from the inside out and will continue to improve the health of hair